VR Trade’s basic approach in dealing with our customers’ technical questions and meeting their specific needs is to focus on providing personalised advice – especially with respect to product selection and logistics. “The products themselves may be generic, but nonetheless, we can distinguish ourselves in the marketplace with our focus on providing peace of mind to our customers. It’s all about problem-free supply chain management to ensure a smooth ordering process and reliable on-time delivery of the right product at the lowest possible price,” says Managing Director Theo Koesen.
In early 2020 VR Trade opened its new central warehouse in the Port of Rotterdam. In the past, we engaged outside parties to handle our logistics, but we now manage the process ourselves. Rotterdam is the logistics hub for all of Europe, and accordingly provides us with good connections to other countries throughout the continent.
“Because we now regulate logistics ourselves, we’re able to better control costs associated with ordering and supply,” he adds. “To achieve that, we make use of a warehouse management system that allows us to maintain our inventories at optimal levels.”
To successfully compete for market share, it is vitally important to have a large supply of product on hand. “We are able to deliver to anywhere in Europe within two days. That means that our representatives can reduce their own inventories and as a result, minimise their costs.